Monday, February 14, 2011

New Whole Foods GF Bakehouse Light White Bread

I recently received word from Lee Tobin at the Whole Foods Gluten Free Bakehouse that a brand new product is now available throughout the Southern Region.  The product has been in testing for quite some time (I had originally tasted this back in August 2010) but is now ready for prime time.  See more information below from Lee Tobin.
Our new Light White Sandwich Bread is now for sale in all of our South Region stores! This is a softer, lighter and dairy-free version of our regular sandwich bread. We have performed extensive R&D to formulate this bread with a longer shelf life, and a texture that stays soft at room temp. The slices are larger than our existing breads for making a fuller sandwich, and do not require toasting. We expect our Light White to become our most popular bread.

We are running an 2 week intro price of $3.99 that is $2 off the regular $5.99.
Be sure to stop in at Whole Foods and try this new bread out - especially while it is $2.00 off the regular price!  I'd love to hear your feedback on how you think it stacks up against either Udi's or Rudi's.  In case you didn't know, the Whole Foods Gluten Free Bakehouse is located right here in Morrisville, NC.  It produces all the in house Gluten Free baked goods sold at every Whole Foods store throughout the USA.  Big thanks to Lee Tobin and his team for making such great, safe Gluten Free products.


Zach said...

Just as an update, I found loaves of this bread for $3.99 yesterday at the Whole Foods Raleigh location (Wade Ave.) in the bakery right next to the Udi's GF bread. These are not frozen.

FieldOp said...

I stopped eating the GF bread at whole foods because there was so much milk in it that it bothered my stomach. Tried this new brand and it is delicious. Has a bit of a sourdough flavor and consistency. I'll be buying half of my bread as this loaf for now.

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