Friday, April 9, 2010

Redbridge Update

Check out this post over @ for an update on Redbrige Gluten Free beer.  It's not a good update.  The following is an excerpt...
The representative I spoke to the last time confirmed that the beer is being taken out of circulation for the time being, due to it being reformulated. They stated that the beer now has too high an alcohol content to be sold in every state. The reformulated beer, so they said, would be around 4% alcohol and therefore can be sold in all 50 states. It is currently around 4.7% alcohol.
For now, Redbridge will no longer be available for local distributors to buy and resell it to consumers.


Emily said...

Oh no!

Hope they bring it back soon.

Tiffany said...

I think the new version of RB is in Atlanta already. At least there is a new look to the package and label. The AB rep. that called me to tell me it had shipped out recently to stores all over the country said it was now a "smoother" beer. They company hopes it will appeal to more gluten-free beer drinkers so hopefully it really is improved. Even if it isn't, I'm glad they did not discontinue it.

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