Gluten Free Raleigh: General Mills Feedback

Fundraising History

As of Dec 3, 2010
1) Jules Shepard Gluten Free Cooking Class - 2/28/2009 $100 donated to the University of Maryland Center for Celiac Research $400 donated to the National Foundation for Celiac Awareness (NFCA)

2) Gluten Free Raleigh Run/Walk Fundraiser - 6/13/2009 $915 donated to Gluten Free Week 2009 @ Camp Kanata (GIG sponsored camp in Wake Forest)

3) Jules Shepard Gluten Free Cooking Class - 7/12/2009 $300 donated to the University of Maryland Center for Celiac Research

4) GF 101 Class @ Rosie's Plate - 10/3/2009 $175 donated to Gluten Free Week 2010 @ Camp Kanata (GIG sponsored camp in Wake Forest)

5) GF 101 Class @ Rosie's Plate - 1/23/2010 $100 donated to Gluten Free Week 2010 @ Camp Kanata (GIG sponsored camp in Wake Forest)

6) GF 101 Class @ Rosie's Plate - 4/24/2010 $85 donated to Gluten Free Week 2010 @ Camp Kanata (GIG sponsored camp in Wake Forest)

7) Gluten Free Food Drive to benefit The Food Bank of Central & Eastern NC - May 2010 $925

8) GF 101 Class @ Whole Foods - 10/23/2010 $82.50 donated to Gluten Free Week 2011 @ Camp Kanata (GIG sponsored camp in Wake Forest)

Grand Total = $3,082.50

Celiac Disease Stats

16,860 Triangle residents with Celiac Disease
1 out of every 133 Americans (about 3 million people or 1% of population) has Celiac Disease.
97% of Americans estimated to have CD are not diagnosed.
CD has over 300 known symptoms although some people experience none.
Age of diagnosis is key: If you are diagnosed between age 2-4, your chance of getting an additional autoimmune disorder is 10.5%. Over the age of 20, that rockets up to 34%.
30% of the US population is estimated to have the genes necessary for CD.
2.5 babies are born every minute in the USA with the genetic makeup to have CD.
There are 15 states in the US with populations less than the total number of Celiacs in the US.
CD affects more people in the US than Crohn’s Disease, Cystic Fibrosis, Multiple Sclerosis and Parkinson’s disease combined.
500,000 new Celiac diagnoses are expected to occur in the US by 2012 -- thanks to efforts to raise public awareness of the disease.
People with CD dine out 80% less than they used to before diagnosis and believe less than 10% of eating establishments have a 'very good' or 'good' understanding of GF diets.
It takes an average of 11 years for patients to be properly diagnosed with CD even though a simple blood test exists.
The average cost of misdiagnosis is $5,000 - $12,000 per person per year. Improving the time to diagnosis could save the health care system millions of dollars annually in unnecessary medical care.
A recent study by Packaged Facts projects that the sales of GF food will reach $2.63 Billion by 2012. The GF market is also projected to hit $5 Billion by 2015.
GF foods are, on average, 242% more expensive then their non-GF counterparts.
The smallest amount of gluten which has been shown by a biopsy to cause damage to a Celiac is 0.1 gram per day - or 1/48th of a slice of bread.
The Food Allergen Labeling & Consumer Protection Act became law in 2006 allowing for easier reading of food labels for those with CD but the law only requires labeling of wheat. Nearly 5 years later, the FDA still has not finalized what it means to label a product Gluten Free.
12% of people in the US who have Down Syndrome also have CD.
8% of people in the US who have Type 1 Diabetes also have CD.
Among people who have a first-degree relative diagnosed with Celiac, as many as 1 in 22 people may have the disease. First degree relatives should be tested yearly for CD even if previous tests were negative.
There are currently 0 drugs available to treat CD.

Friday, April 17, 2009

General Mills Feedback

I wrote earlier in the week about the CSA's request to send feedback to General Mills this week. I hope you took the time to send them a message. Below is the message I sent and their response.

Thank you for contacting General Mills regarding our gluten free products. We appreciate the time you have taken to share your positive feedback with us and we are glad to hear how much you are enjoying our products. We will be very happy to pass on your comments to the product team.

The following products will be in national distribution beginning June 1st:
- BC Gluten Free Yellow Cake Mix
- BC Gluten Free Devil’s Food Cake Mix
- BC Gluten Free Chocolate Chunk Brownies
- BC Gluten Free Chocolate Chip Cookie Mix
- Corn Chex cereal
- Strawberry Chex cereal
- Honey Nut Chex cereal
- Chocolate Chex cereal
- Cinnamon Chex cereal

Since the above Chex Cereals have been reformulated it is possible that both varieties will be on store shelves. Therefore, make sure the box states "Gluten Free". We offer other products that are not labeled gluten free and do not contain gluten. Always examine our ingredient listing and the product will be gluten free if the ingredient label does not list wheat, oats, barley, rye or derivatives of these grains; like malt, organic malt, semolina, durham, tritcale and spelt. We never hide gluten under other ingredients; like Natural Flavors or Spices. We are committed to creating the highest quality products for our consumers. We appreciate your loyalty and hope you continue to enjoy our products

Sincerely,
Leah Giovanni
Consumer Services

Original Message From: glutenfreeraleigh@gmail.com
I'd like to say a huge thank you to General Mills on behalf of the Celiac Sprue Association (CSA) and all Celiacs in the USA for making gluten free cereals and other options (betty crocker mixes) available to us! It is extremely difficult to find safe,good tasting and moderately priced gluten free products and you have done a wonderful service to our community. Again, my most sincere thanks and keep up the good work. Please consider making/labeling more of your products GF.
-Zach
Gluten Free Raleigh Blog
http://glutenfreeraleigh.blogspot.com/

3 comments:

Anonymous said...: We just found gluten-free corn chex at the Cary Kroger!!; April 21, 2009 at 9:32 AM
Sarah said...: We found Gluten-Free Corn and Honey Nut Chex at the Apex Super Target!; April 30, 2009 at 2:10 PM
If It Barks said...: They're at HT in Apex (55/Apex Peakway)! I got the Honey Nut Chex and the Corn Chex. Oh, it was so good to have Corn Chex again! And believe me when I say that the Honey Nut Chex are FABULOUS! I think they make a better dry snack than in milk. I can't wait to find the Chocolate Chex!; May 18, 2009 at 10:30 PM

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Friday, April 17, 2009

General Mills Feedback

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