Thursday, May 7, 2009

Betty Crocker Gluten Free Baking Mixes

You may have seen my previous post about the brand new Betty Crocker Gluten Free baking mixes which will be hitting shelves nationwide June 1, 2009.

The product line up is as follows...
  • Betty Crocker® Gluten Free Yellow Cake Mix
  • Betty Crocker® Gluten Free Devil’s Food Cake Mix
  • Betty Crocker® Gluten Free Brownie Mix
  • Betty Crocker® Gluten Free Chocolate Chip Cookie Mix
I recently stumbled upon a brand new Gluten Free section of the Betty Crocker Web site, located here.

I found it interesting why Betty Crocker went GF, as noted on their Web site...
Why Go Gluten Free?

Not long ago, two of our co-workers found themselves in the gluten free world. Linc was diagnosed with Celiac disease, and Colleen’s family switched to the diet for her son’s well-being. Their experiences opened our eyes to the challenges families face following the diet. It’s hard to be different, especially when it affects sweet moments with friends and family. No one wants to miss sharing a birthday cake or see their child have to turn down a homemade cookie from a buddy after a game. We hope we can help by bringing you these mixes for gluten free desserts that look and taste like the treats you’ve been longing to share. Finally, Betty Crocker® Gluten Free!
The new site also has some good Frequently Asked Questions, No Butter baking instructions and recipes. Also, some more good news, as all flavors of Betty Crocker Ready-to-Spread Frosting will be labeled “gluten free” this Fall.


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